Here is Blyk for you and it will be offering free mobile calls on a unified network. This company is the brainchild of former President of Nokia Mr. Pekka Ala-Pietila. The service is aimed at people between the age group of 16 to 24. The company will be using advertising to offset the costs occurring as a result. teenagers receiving less pocket money every month would surely love it. The company would be offering free calls and texts to all those people who would be willing to receive advertisements on their phones. This is a surely a very small price for enjoying free calls.

The service will be rolled out this summer in Europe and teenagers would surely be waiting with baited breath for this service. The company has entered into agreement with a number of advertisers for this purpose such as L'Oreal, Coca Cola to name a few. It is even being said that the company is in the process of entering into a deal with Orange for running the service over its network.

The company is not offering any content and media services therefore I wonder how Blyk would be feeding ads to its users using just voice and text. There is still no clarity regarding the ad formats to be served and who the operator would be. Like this there are a number of questions which still need to be answered about the service. I tried reaching their site and blog but they didn't open up. I hope the secrecy surrounding this service will be unveiled soon and kids would surely not mind these ads until and unless they keep on getting free calls. Whenever I get some more information about this service I will let you know for sure.