Alec Saunders has an interesting concept of how a service like Google's new click-to-call might work. In fact, he's covered all the angles, including call tracking, for the advertiser and Google, long distance, etc:
-Use a VoIP application server and softswitch to manage the traffic. It's by far the least expensive to build out, and the fastest way to get a service into market.
-Write a Click-to-Call server (it could be as simple as a CGI script!) to convert those clicked links into signalling requests to call two end points on the network — one at the advertiser, and one at the prospect.
-Route the traffic using an IP backbone provider like Level3 to a destination gateway. At the gateway closest to each of the PSTN numbers given, drop the call onto the local class 5 switch.
While Alec is quick to point out this is just how he would do it if it were him, I'm inclined to jump on the bandwagon and take a guess that this may well be how Google is accomplishing click-to-call.
We wrote on a similar service a month or so ago, that ADS-Click released at Ad:Tech. Of course, if you remember, their service utilizes Skype.
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well, that idea will benefit most… i just hope that google will not have any problems on the system when net users start to use it.
I’m sure there’ll be problems to start. Hopefully they won’t be so horrible as to taint the entire process.
Wonder how it will benefit publishers?
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