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Industry News
by robyn on November 28, 2005
Alec Saunders has an interesting concept of how a service like Google's new click-to-call might work. In fact, he's covered all the angles, including call tracking, for the advertiser and Google, long distance, etc:
While Alec is quick to point out this is just how he would do it if it were him, I'm inclined to jump on the bandwagon and take a guess that this may well be how Google is accomplishing click-to-call.
We wrote on a similar service a month or so ago, that ADS-Click released at Ad:Tech. Of course, if you remember, their service utilizes Skype.
-Use a VoIP application server and softswitch to manage the traffic. It's by far the least expensive to build out, and the fastest way to get a service into market.
-Write a Click-to-Call server (it could be as simple as a CGI script!) to convert those clicked links into signalling requests to call two end points on the network --- one at the advertiser, and one at the prospect.
-Route the traffic using an IP backbone provider like Level3 to a destination gateway. At the gateway closest to each of the PSTN numbers given, drop the call onto the local class 5 switch.
While Alec is quick to point out this is just how he would do it if it were him, I'm inclined to jump on the bandwagon and take a guess that this may well be how Google is accomplishing click-to-call.
We wrote on a similar service a month or so ago, that ADS-Click released at Ad:Tech. Of course, if you remember, their service utilizes Skype.
Permalink: Click-to-Call by Google
Tags:
voip
advertising
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/11538
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Vote for Click-to-Call by Google:
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Rating: 8.67 out of 3 vote(s) cast.
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Response from:
marick of NJ
(12/08/05 3:55pm)
well, that idea will benefit most... i just hope that google will not have any problems on the system when net users start to use it.
Response from:
Robyn Tippins
(12/08/05 11:01pm)
I'm sure there'll be problems to start. Hopefully they won't be so horrible as to taint the entire process.
Wonder how it will benefit publishers?
Wonder how it will benefit publishers?
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