CounterPath has introduced version 3.0 of its Bria softphone.

"Over the past year, Bria's enterprise users made three things clear: They're adding Macs, they're committed to OS X and they need multimedia communications tools that leverage the Mac," says company vice president of product management Todd Carothers. "Bria 3.0 meets that need by delivering an unprecedented combination of user-friendly design and CIO-wish-list features, all at a time when enterprises are more focused than ever on leveraging the power of VoIP to reduce costs and boost their bottom line."

"Bria 3.0 arguably has [more] features than any other softphone present in the industry," writes About.com's Nadeem Unuth. "Among the most impressive ones are HD video, user customization, presence alert and additional troubleshooting tools. One copy costs $50, a price that decreases with quantity bought."

The press release is here.