I was trying to figure out why this particular announcement was news. In fact, this was discussed on Friday's Squawk Box call about 23 minutes in.

Who cares what backend services platform Gizmo5-or any other VoIP company-uses? I suppose Level 3 might care, since they just lost Gizmo5's business. I might care if I used Gizmo5's service and the voice quality suddenly got better. Jajah certainly cares because they're getting more business out of the deal.

Maybe Jajah becoming a truly global carrier-and taking business away from the likes of Level3-is the story here.