I frequently get sent press releases from companies with all kinds of names. Some names are descriptive, others are not. Given the amount of stuff I have to sift through for my blogging, if your elevator pitch doesn't get my attention-and the name of the company is part of that pitch, by the way-you might get missed.

VoEX was one such company. Despite knowing their PR firm from other companies I've blogged about, I did not look too deep into the press releases. I didn't have time to sift through the press releases for details.

IntellePeer. Now that name says something. "Intelligent Peering." And sure enough, if you read their latest press release-included after the jump-that's exactly what they do. They provide the infrastructure, bandwidth, and transcoding facilities needed to allow disparate voice networks to communicate with each other without touching the public switched telephone network.

We certainly don't have enough "peering" in the voice over IP market, that's for sure. I'm all for companies trying to make it happen. I'll be keeping an eye on IntellePeer as they develop their offerings and gain clients.

 

VoEX ANNOUNCES NEW COMPANY NAME - IntelePeer

 

Rebranding reflects breadth of telecom offerings, peering and inter-network intelligence

 

 

FOSTER CITY, Calif., Sept. 18, 2007 - VoEX™ Inc., a major VoIP managed-services provider, announced today it has renamed itself IntelePeer™ Inc. to better reflect the company's comprehensiveness in next-generation communications services.

 

IntelePeer's phone-number-to-IP address registry, global IP peering infrastructure, media transcoding and routing intelligence allow carriers, cable companies, wireless and other voice services providers, universities, call centers, enterprises and eCommunities - such as AIM, Yahoo! and MSN - to reduce their communications costs dramatically.  Its infrastructure allows participating peers to send traffic around the world without making costly interim hops to public switched telephone networks, and to build and run intelligent voice-and-data communications applications from end to end. 

 

"We felt we needed to change our name because 'VoEX' implies that we're simply a voice exchange service using VoIP," said company CEO F. Terry Kremian.  "We needed a brand name that better reflects the broader range of our communications offerings and future direction of the company.

 

"We chose IntelePeer because it stands for Intelligent Telecommunications and Peering," he added.  "Many of our would-be competitors offer voice peering and minutes exchange, or registry services, or gateway functions, as well as long-haul IP trunking services. We differentiate ourselves by offering all of these services combined with the infrastructure to develop next-generation intelligent communications applications."  Kremian said he could foresee, for example, such applications as location-aware (or presence-aware) enhanced person-to-person interactions.

 

Leveraging industry standards, IntelePeer's intelligent peering navigation technology assures that every call is delivered in the right format across the most cost-effective, highest quality route possible - providing one-stop shopping for state-of-the-art IP services at a fraction of the cost.  These services incorporate:

 

•          Intelligent Least Cost Routing - maximizing quality and cost savings across all networks;

•          SIP-based Session Management - reducing termination costs and eliminating payments to long distance and local carriers;

•          Any-to-Any Network Interoperability - real-time transcoding, protocol translation and media conversion between disparate networks;

•          Phone Number Mapping - linking phone numbers to IP-based addresses using ENUM and other protocols;

•          Device Discovery - dynamically analyzing network traffic and call statistics to determine the best route and method to deliver calls while reducing the complexity of building device-specific applications.

 

"These are the core services that define IntelePeer and will drive future growth," Kremian said. 

 

He called IntelePeer's SuperRegistry™ capability - the addressing database and routing algorithms essential to the peering community - a key differentiator, because the wide number of destinations it reaches makes the company a "one-stop shop" for realizing the many cost and Quality of Service benefits of VoIP and direct network-to-network interworking.   It also sets the groundwork for support of IP Multimedia Subsystem (IMS) and other IP-based applications.

 

The IntelePeer SuperRegistry combines its open-standards carrier ENUM directory technology with a global carrier-grade IP peering and TDM interconnect routing infrastructure.  Together, this enables customers to originate, terminate and share calls or sessions for mobile, fixed and broadband communications.

 

In addition, the SuperRegistry platform will allow service providers to create new sources of revenue by deploying innovative SIP-based services such as video, presence and location-awareness.

 

 

About IntelePeer 

 

IntelePeer Inc. ( www.IntelePeer.com ) provides all the infrastructure and services needed to connect carriers, cable companies, wireless and other voice service providers, and eCommunities - enabling them to dramatically reduce their communications costs, connect disparate networks and build state-of-the-art intelligent communications applications regardless of geographic or technology boundaries.

 

IntelePeer serves as a single source for dynamic protocol translation, transcoding, call routing, device discovery, intelligent least-cost routing, SIP session management and next-generation application development.  For IP-enabled service providers, IntelePeer delivers the largest number of IP and TDM registry endpoints in the world to enable the lowest possible cost, advanced end-to-end application delivery, and cross connections to TDM providers for complete reach of their service offerings.

 

For service providers migrating to VoIP, IntelePeer offers step-by-step managed service programs to enable immediate cost reduction and a clear migration path to a native VoIP infrastructure and advanced application functionality. For all service providers, IntelePeer offers proven, unprecedented quality of service through its intelligent routing, multiple protocol support, and adherence to industry standards. 

 

Privately held, IntelePeer is headquartered in Foster City, California, with global operations throughout North America, Europe and Asia.

 

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