Iotom's award is based on their innovation in the VoIP space. Consider just how innovative it really is to be able to take calls based on a prioty system that doesn't require your loading in hours of data and such...

I'm testing ClearContext for email for the same reason. I can't take time to input rules for every email that comes in. I mean I do have dozens of folders and probably 50 rules or so in Outlook, but I still haven't gotten MY system to actually only interrupt my day when it needs to be interrupted. ClearContext is helping me in this regard.

Iotum promises to do this for phones. You'll have the ability to whitelist/blacklist people manually, but for the most part, you'll enjoy an automatic relevance filter. The Iotum engine knows what phone you're on, whether or not this person is important enough to YOU to interrupt you, it knows your current business state, and it knows what time zone you are in and what time zone they are in and chooses to put the call through or send it to voicemail, based on all of these questions.

I can't even imagine how much Iotum will change the way we handle phone calls. Here's a podcast I did with Alec Saunders, CEO of Iotum, former Microsoftie, and writer of a great VoIP blog.