Sunrocket, a newcomer to the VoIP arena, is hoping to become a major player. They just signed a marketing contract with Oneupweb, a popular search marketing firm.

Oneupweb will be optimizing Skyrocket's web properties to be search engine friendly. Right now their site, Skyrocket.com, just says "test page" so apparently this is not an immediate campaign. Duncan White, Oneupweb's Director of Client Services says they are running "a campaign of thousands of keywords on the major engines."

Oneupweb is targeting local regions where Sunrocket is just beginning to offer VoIP service. So, I guess we should get ready to hear more about Sunrocket.

Source: MediaPost