Why T-Mobile Going VoIP Makes Sense
Filed in archive Companies by Dameon Welch-Abemathy on September 19, 2007
I've had a month or so to let this post by Andy Abramson ruminate in my head. The cliff notes version of Andy's post is that T-Mobile in the US is poised to do a major VoIP play. They've already begun down this path with the T-Mobile @Home service. It appears they will take it to another level with this new device that just recently passed the FCC. Clearly, T-Mobile USA in a position of weakness, being the smallest of the 4 major carriers. In a sense, this gives them a license to try some things that the larger, more established carriers don't feel the need to try. Perhaps some of those things will lead to more customers for T-Mobile. Or, if they play their cards right, open themselves up to whole new market.
Just think if T-Mobile sold their @Home service standalone in areas where they don't offer cellular service
. They would have to lower the price point substantially to be competitive with the likes of Vonage, but they offer additional value Vonage does not: a truly global, mobile phone. IP-based minutes could be free. Cellular minutes (i.e. ones that aren't traversing IP) could be billed at a nominal rate. SMS? It'd work over IP or cellular. The only flaw I see what T-Mobile strategy, at least as it's being executed right now, is the technology they've chosen for the @Home service: UMA. The big problem with UMA is the need for special handsets. Part of that is because that was the best solution offered at the time T-Mobile started down this path.
Femtocells seem to be a bit better in the sense that they don't require special handsets to operate. That being said, there are a number of potential issues with Femtocells that will need to be worked out for Femtocells to be successful.
What do you think? Leave your thoughts in the comments.
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