MAXroam, the global GSM SIM that makes calling from your mobile much cheaper when you're abroad, has officially launched. And boy are they launching in a big way by making their SIMs available at Malpin, a popular High Street electronics retailer in the uk and ireland.

The MAXroam SIM will be available in Malpin shops at a cost of €29.99 (includes €5 in calling credit) in time for the holidays. They will also be available online through Malpin's website.

This is a huge win for the boys from Cork and I congratulate them on a great launch. But I have to ask: are you going to be doing a similar deal with Carphone Warehouse?