Michael Cerda On Ads On Calls
Filed in archive Companies by Dameon Welch-Abemathy on January 30, 2008

In order for any in-call advertising to be useful and usable, a few critical things apply. First, placement of an in-call ad is key. If placed up front, it has to replace (or overlay) the naturally-occurring connection time, or ringing, that takes place on every call - which means that it also has to be brief. Second, it has to be as relevant as possible.While the folks at RingFree haven't revealed how they plan on funding their free calls, if they are going with in-call advertising, this would be some good advice to heed. However, I suspect that they have a few other tricks up their sleeve.
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