Michael Cerda, the CEO of Jangl, writes on his blog about the right way to add advertising in calls--something Jangl, Jajah, and others are going to do in order to offset the cost of free calls. Cerda says:
In order for any in-call advertising to be useful and usable, a few critical things apply. First, placement of an in-call ad is key. If placed up front, it has to replace (or overlay) the naturally-occurring connection time, or ringing, that takes place on every call – which means that it also has to be brief. Second, it has to be as relevant as possible.
While the folks at RingFree haven't revealed how they plan on funding their free calls, if they are going with in-call advertising, this would be some good advice to heed. However, I suspect that they have a few other tricks up their sleeve.
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my biggest issue with all the ad based telephone services so far is that they are offering calls to any destinations that i can not already call for free without ads. friends ask me everyday how they can save on phone calls by listening to or watch ads; but not a single one is trying to call a land line in europe or a number in the USA. it does not even need to be free but if they could take a few cents of the best discount rates to call a cell phone in europe the customers will start running to them in droves.
No arguments here. If they can make calls to mobiles in Europe cheaper, you’re right, they’d get more volume.
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